Meet the team.
The People Behind No Secrets
No Secrets was founded by three individuals with one shared mission — to make hydration clean, honest, and effective. Abdul Salam, Noel Prince, and Jiju Lal bring together decades of experience in global business, energy innovation, and brand building, united by a passion for health and wellness. From boardrooms to sports arenas, their journeys have shaped a brand built on trust, science-backed performance, and zero hidden ingredients. Together, they’re redefining what it means to fuel your body — with transparency, integrity, and purpose.
ABDUL SALAM
The Visionary Athlete
NOEL PRINCE
The Strategist with Heart
JIJU LAL
The Resilient Builder
ABDUL SALAM
The Visionary Athlete
Abdul Salam believes that true performance begins with honesty, discipline, and the right fuel for both body and mind. After 14 successful years in the oil and gas industry, he continues to lead an AI-powered company transforming integrity management in the energy sector. But beyond boardrooms and business deals, Abdul’s heart lies in health and wellness. As a committed cyclist and padel player, he understands the demands of an active lifestyle — and the importance of clean, science-backed nutrition without hidden ingredients or false claims. That personal passion led him to co-found No Secrets — a brand built to strip away the noise in the wellness industry and deliver products people can trust. For Abdul, this is more than a business; it’s a mission to help people perform at their best, every single day.
NOEL PRINCE
The Strategist with Heart
With 15 years of global leadership experience experience at Mars Inc. - Noel has led transformative initiatives that balance data-driven decision-making with a deeply human approach. Known for simplifying complexity, he thrives on creating clarity, driving performance, and building strong, resilient teams. Motivated by a desire to serve people and give back to the community, Noel co-founded No Secrets to create something truly purposeful. His passion for wellness inspired him to build a brand that empowers healthier choices, nurtures well-being, and leaves a lasting impact. At No Secrets, Noel anchors strategy and operations in clarity, balance, and intention — ensuring every product, process, and customer experience is designed for both immediate benefit and long-term value.
JIJU LAL
The Resilient Builder
Over the years, Jiju has worked across industries and markets, mastering the art of winning business, nurturing relationships, and delivering results. But his greatest takeaway from his career isn’t the big-name brands on his résumé — it’s the people he’s worked with and learned from along the way. Outside the office, Jiju is a passionate runner and obstacle course enthusiast. The discipline, resilience, and adaptability he’s developed through sport mirror the lessons he’s learned in business: keep moving forward, embrace challenges, and persist no matter the odds. With No Secrets, Jiju merges his professional expertise with his personal passion for wellness — creating a rehydration drink designed to fuel both performance and recovery. For him, this is more than a product launch; it’s about building something authentic, people-focused, and purpose-driven